When tasked with creating a consultancy brand in the wealth management industry, our client envisioned a unique blend of traditional finance language with a modern twist.

Catering to a diverse clientele, spanning industry veterans with over 50 years of experience to progressive industry experts, the brand needed to seamlessly communicate professionalism and trust across the traditional and modern spectrums of the finance industry.

Drawing inspiration from the opulence of decadent whiskey rooms and the exclusivity of gentleman's clubs where significant deals are made, the brand we crafted serves as a sophisticated, professional, and premium embodiment of our client.

Our deliverables, including a distinctive logo, comprehensive brand guidelines, an editable Squarespace website, refined business cards, and an elegant email signature, collectively contribute to a cohesive brand identity that resonates with both the traditional and progressive elements within the wealth management industry.