I’m a creative designer with a passion for strategic branding, FMCG packaging and product innovation. With a background in Industrial Design I have a strong practical foundation and human-centric approach to design.

My design career has taken me across industries, from working with global brands like Coca-Cola and Nestlé to collaborating with local businesses, government bodies and corporate brands.

For a couple of years, I flipped the script and became my own client, launching Zoh Australia, a brand that taught me first-hand what it takes to create, build and promote a business from ground zero. From brand strategy and digital marketing to supply chain management and customer engagement, I learned the ins and outs of what makes a brand tick and connect. This experience gave me a unique 360 degree view of branding, showing how strategy, storytelling, design and execution all connect, as well as the empathy to understand what clients need because I have been one myself.

Whether it is brand identity, packaging, marketing materials, brochures, digital content or signage, I approach every project with a blend of creativity, strategy and practicality.