I’m a brand and graphic designer with a passion for strategic branding, FMCG packaging and product innovation. With a background in Industrial Design I have a strong practical foundation and human-centric approach to design.

My design journey has taken me across industries, from working with global brands like Coca-Cola and Nestlé to collaborating with local businesses, government bodies and corporate brands.

For a couple of years, I flipped the script and became my own client, launching Zoh Australia, a brand that taught me firsthand what it takes to build a business from the ground up. From brand strategy and digital marketing to supply chain management and customer engagement, I learned the ins and outs of what makes a brand truly connect with its audience. That experience gave me a deep appreciation for both the creative and commercial sides of branding.

Alongside my professional work, I have always had a love for exploring new places. I have spent time travelling across Europe and road-tripped the circumference of Australia (in a roof-top tent), embracing new cultures, people, landscapes and experiences. These adventures have been a constant source of creativity and inspiration, influencing the way I approach design and problem-solving.

Whether it is brand identity, packaging, marketing materials, brochures or digital content, I approach every project with a blend of creativity, strategy and practicality.

If you think we’d be a good fit, get in contact.