
Brand identity, signage + stationery for a protein shake bar.
When Blended, a protein shake bar tailored for gym enthusiasts in Bali, sought to establish a vibrant and energetic brand identity, they approached us with a clear brief. The challenge was to create a brand that not only resonated with fitness enthusiasts but also stood out in the serene landscape of Bali, traditionally associated with natural and wholesome themes.
Drawing inspiration from the dynamic aesthetics of renowned sports brands such as Nike, Adidas, and Puma, we crafted a high-energy brand with bold, contrasting colour blocking centred around a sleek black base. The resulting brand not only captured the essence of the gym culture but also defied the conventional norms in Bali. Complemented by a playful and tongue-in-cheek tone of voice for advertising and social copywriting, the brand exudes fun and excitement.
Our deliverables, including logo design, brand strategy, guidelines, product stickers, menu boards, posters, social media templates, and loyalty cards, collectively contribute to a cohesive and compelling brand presence for Blended.




