The Dog’s Dinner is a conceptual brand identity created for a fictional dog food company built on a simple belief that dogs deserve to eat real, fresh food made from the same quality ingredients we’d choose for ourselves. Offering lightly cooked, portion-controlled meals made with human-grade meat, vegetables, and superfoods, the brand celebrates a healthier, more joyful approach to feeding our pets.

The identity is bold, playful, and full of personality. A custom wordmark featuring a friendly puppy face with big ears sits at the centre of the design, instantly conveying warmth and character. This is paired with a palette of bold, organic shapes inspired by natural fur patterns and markings, from floppy ears to cow-like patches, creating a visual language that feels both wholesome and full of life.

The full brand world was explored across every touchpoint, including the wordmark, colour palette, typography, copywriting, packaging, website homepage, and social media. Together, these elements build a cohesive and engaging brand experience that captures the heart of The Dog’s Dinner: nutritious food made with love, for dogs who deserve the very best.

Please note: This is a concept design for a fictional brand.
This work was created while working at Designedly.