Blue Diamond Almonds presented us with a dynamic challenge: to evolve the design of their Almond Breeze - Barista Blend, positioning it as the unrivalled choice for almond milk in the global coffee scene. Our mission was to seamlessly blend barista creativity with cafe culture while securing and strengthening the brand's position as the premier almond milk for coffee worldwide.

Collaborating with baristas across the globe (Australia, Japan & USA), a consensus emerged, revealing a desire for a design that exudes simplicity, sophistication, and a departure from corporate aesthetics.

In response, our solution stripped away unnecessary clutter, focusing on the core deep blue that confidently asserts Blue Diamond’s expertise in almond milk. Side of pack features a The design not only maintains a strong brand presence on shelves but also reflects the brand's confidence in the product, emphasising quality and simplicity.

My responsibilities encompassed a comprehensive brand strategy, conceptualising brand and packaging designs, facilitating consumer workshops in Australia and via Zoom to Japan, and the USA, overseeing design management, artworking and ultimately delivering a design that positions Almond Breeze Barista Blend as the undisputed leader in the almond milk coffee market.

Agency: Landor Australia