Over the course of three years, I transitioned from a multifaceted role in product innovation and brand design to embark on an entrepreneurial journey, breathing life into a unique product and business - Zoh® Australia. The brainchild behind this venture is the Zoh® Robe, the original quick-dry dog towel designed to transform wet slobbery moments into heartwarming encounters.

The Challenge: The task at hand was multifaceted: develop a brand strategy and visual identity that not only showcased the innovation behind the Zoh® Robe but also encapsulated the profound love we share with our dogs. The brand needed to be versatile for future product expansions while maintaining a playful and practical unboxing experience.

The Solution: Enter Zoh Australia, a brand designed for the discerning, fun-loving dog parent who cherishes quality moments with their furry companions. Grounded in a commitment to quality and style, yet exuding a playful and loving vibe, Zoh Australia focuses on creating problem-solving products with a touch of whimsy. The brand's tone of voice strikes a balance between playfulness and practicality, mirroring a friendly dog parent offering tough love without overwhelming sentimentality.

Execution: The brand comes to life across various touchpoints, from primary and secondary packaging to the e-commerce website, social media, and paid advertising. The subtle yet distinctive signature print, incorporated across packaging, maintains a fun and consistent theme without overshadowing the vibrant prints of the Zoh Robe. Tongue-in-cheek copy steals the spotlight, infusing each package with a dose of excitement, mirroring the shared joy between pet and owner.

Enhancing the Unboxing Experience: Recognising the significance of the unboxing experience, the brand ensured that every interaction felt like a celebration. The packaging features a subtle signature print, offering a nod to the brand's identity while letting the Zoh Robe's bold prints shine. The tongue-in-cheek copy adds an extra layer of delight, turning each unboxing into a memorable and enjoyable moment.

Consistent Messaging: To convey the practical benefits of the Zoh Robe, icons were strategically placed on the back of belly bands, offering simplified yet impactful visuals. These icons are seamlessly integrated into the website, reinforcing consistent messaging across diverse platforms.

Outcome: The Zoh Australia brand successfully captures the essence of the joyous bond between humans and their canine companions. From its playful yet grounded tone to its signature print and strategic iconography, the brand not only elevates the Zoh® Robe but lays the foundation for future product innovations. Zoh Australia stands as a testament to the seamless integration of quality, playfulness, and love, making it the go-to destination for dog parents seeking both style and substance in their pet care products.