With over 100 years of farming heritage in Tipperary’s Golden Vale, the goal was to design a suite of packaging that felt both authentic and contemporary, celebrating their deep roots while positioning the brand for the future. Drawing inspiration from traditional butchers’ aprons, bold stripes became the unifying feature across the full range, from sausages and rashers to turkey products. This consistent visual language not only strengthens brand recognition but also reflects the care, quality, and craftsmanship that define the Crowe family’s approach to farming and food.

Agency: Designedly